Bay Cetology exists to generate, sustain, and apply conservation‑based science for threatened and data‑deficient cetacean populations, with a particular focus on killer whales. Through long‑term demographic monitoring, health assessment, and population‑level data stewardship, we provide the scientific continuity required to understand, protect, and coexist with culturally complex marine mammals in rapidly changing ecosystems 

Based out of Alert Bay ("Home of the Killer Whale" and unceded traditional territory of the 'Namgis First Nation), British Columbia, our work is defined by its collaborative and transboundary approach., working closely with First Nations, government bodies such as the DFO, NOAA, and regional partners. We also act as a bridge to the eco-tourism industry, coordinating with the North Island Marine Mammal Stewardship Association (NIMMSA) to ensure opportunistic sightings are transformed into actionable conservation data. Much of our work is made possible through collaborations with governments, grants from private organizations, partnerships with universities, and donations from individuals. 

Our flagship product, Finwave, is a photo-identification database designed to track killer whale populations through citizen science and proprietary data. It is also research platform for studying orca societies as dynamic, culturally structured systems, providing the insight required to understand one of the ocean’s most socially complex apex predators.